AG Jeans (originally AG Adriano Goldschmied) is a premium American denim and contemporary lifestyle brand. Founded in Los Angeles in 2000, it grew out of a partnership between "the Godfather of denim," Italian designer Adriano Goldschmied, and pioneer denim manufacturer Yul Ku. Though Goldschmied departed the company in 2004, the brand has continued to thrive under the Ku family's leadership, remaining a recognized leader in luxury denim while expanding beyond its roots into a full chic and sophisticated contemporary wardrobe house.